DaumDeuman is the consulting practice through which I work with companies in the pharmaceutical, cosmetics, nutrition, and direct sales sectors. The name comes from two words in the Mapuche language — daum and deuman — meaning "strategy" and "implementation," respectively. The combination is intentional.
I do not believe in advice that cannot be executed. A strategy that exists only on paper is not a strategy. It is a document.
The firms that produce elegant theoretical recommendations without understanding the organizational reality in which those recommendations must live are not rare. They are the norm. My work is different in one specific way: I have held the roles where implementation happens. I know what a recommendation looks like when it meets a real team, a real budget, a real culture, and a real market that does not behave the way the slide deck assumed it would. That knowledge shapes everything I propose.
Where I Work
My engagements typically involve one or more of the following situations: a company facing a strategic inflection point and needing to evaluate its options with scientific and commercial rigor; an organization in decline that requires honest diagnosis before any turnaround can be designed; a science-based product that needs to be positioned and launched into a market that does not yet have a framework for it; or a leadership team that needs an outside perspective that will not be filtered through the desire to say what the client wants to hear.
I work in English, Spanish, Portuguese, Italian, and French. I have operated across North America, South America, and Europe. I understand how markets, regulatory environments, and organizational cultures differ across these regions — not from research, but from having run businesses in them.
What I Bring
Forty years of executive experience across pharmaceutical, cosmetics, nutrition, and direct sales sectors. CEO-level leadership in organizations ranging from a three-month turnaround situation to a twelve-year strategic arc. A scientific background that does not accept claims without mechanism, and a commercial background that does not accept mechanism without market reality. The combination is not common.
I also bring the willingness to say when something will not work — including my own recommendations, when the conditions for implementation are not present. An honest assessment that prevents a costly mistake is worth more than a compelling proposal that fails in execution. I have seen enough of both to know the difference.
Get in Touch
Initial conversations are always confidential and without obligation. If what you have read here is relevant to a challenge you are facing, the next step is a conversation.